This weeks bike class is all about bike culture and bike identity. It's funny to think about how each cultural group identifies itself, and how individuals identify with a specific group (or multiple groups).
I just read an article social identity--products as social identifiers, and the salience of a represented identity indicated by frequency (meaning-if you're a full-time student, and work 10 hours a week, you would call yourself a student, not a worker).
Although it was fun to read this in a scientific-y format, some work of sociology and psychology is silly to me because they take concepts that are seemingly common knowledge and make them into theories. I'm just saying, obviously people who identify themselves with a certain group will buy into products related to that group, and so on.
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